Search Engine Marketing
SEM (search engine marketing) is simply PPC (pay per click) and ROI (return on investment)
The first step to any successful search engine marketing campaign is to target the right keywords by developing short and long tail keywords. Short tail keywords are up to three words for your product or service (example: carpet cleaning) while the long tail keywords are more than three words (example: denver residential carpet cleaning).
The next step is to developing compelling creatives from the actual ads to the landing page the visitor sees.
The last step is to effectively bid on keywords, select the winning creatives to ensure a positive return on investment.
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